Sunday, November 27, 2011

Disneyland Product Placement

I went to Disneyland the other day. The pain at the back of my neck right now is definitely from craning my head upwards from looking at the lights; during every ride and while walking throughout the park I was able to recognize Fresnels, source-4s, and par cans.

Once entering the ride It's a Small World, I was weirded out by the captain obvious product placement smack in the middle of one's sight:




I laughed uncontrollably, and it wasn't because of the loud Christmas remix of the memorable tune. Sylvania is a company that makes light bulbs, and I'm guessing Sylvania light bulbs were used for this attraction. I find any apparent advertising or consumer marketing funny because small attempts at convincing people to buy a certain product actually work; it doesn't work on me, and that's another reason why I chuckle.

The ride was beautiful, lighting-wise. I don't know if Mexican penguins did it for me though.






Kristine

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