Wednesday, November 30, 2011

Warm or cool lights

I went home for Thanksgiving last week, (the first time I’ve been home all quarter, since I’m from Nor Cal). While I’ve noticed it before, I gave more thought this last time to what a difference the lights in a bathroom make. I’ve become more used to putting on my makeup in my apartment in Irvine. The light in my bathroom is somewhat warm. At home, in Nor Cal, my bathroom lights are cool. When I put on my makeup there and looked in the mirror, I was surprised to see how different I looked than usual. It took me a moment to realize that it was not that I’d somehow drastically changed the way I put on my makeup, but that the light was making it look different. The warmer lights in my apartment are more flattering; they make my skin tone look healthier. The cool lights at my parent’s house makes me look pale and sickly, or at least that’s how it seems, until I get used to it again. It’s interesting how much even household lights can change people’s appearances. I can definitely imagine that stores might try to take advantage of this; maybe they try to put more flattering lights in their changing rooms, so people are more satisfied with how they look in the clothes. This could also work well for a hair salon. Small things like this could change the way people perceive the product they are getting; they would most likely not realize that the lights are aiding their satisfaction.

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